3080 - Lajmi_i_plot | KPM


02 October 2019

The Independent Media Commission (IMC) invites IMC licensees to continue to contribute professionally to covering the remainder of the electoral process, given the importance of fair and impartial reporting and the direct impact on strengthening democracy in our country.

By the end of the election process, the IMC instructs licensees to engage in voter education to exercise their democratic rights; provide opportunities for the public to present their concerns, opinions and needs to representatives of political parties and have the opportunity to interact with them; to report fairly and impartially on the developments of the electoral process; provide opportunities to promote the political platforms of political parties in the race, through various forms of programs; be vigilant regarding the language used in program content and take appropriate action to avoid using inappropriate, offensive and hate speech, especially by participants in live programs.

IMC instructs licensees to ensure that the broadcast program content is in accordance with the Code of Ethics for Audiovisual Media Service Providers, respecting ethical principles, protection of dignity and human rights, as well as not contain harmful, offensive, denigrating and hate speech or material that may incite violence, discriminate or tarnish certain individuals or groups in society.

Concerning political advertising, licensees must comply with applicable law, in particular regarding their content, duration, identification (with or without payment), including the name of the organization or individual responsible for it. Also, AMSPs should be careful in adhering to the Code of Ethics, not including children in political promotional spots.

In order to avoid any kind of negative impact on the electoral process, it is necessary for the licensees to be attentive during the electoral silence, especially during the live broadcast of program contents, where there is a possibility of misuse of the space provided, either by candidates of political entities or participants in programs, to call or promote any political party.

Therefore, in this extraordinary election process, licensees are required to act in full compliance with the Law on General Elections, the IMC Guide for Media Conduct during the Election Campaign, with IMC bylaws, as well as not to be influenced by certain political parties or individuals, which would damage the electoral process, a process which is very important for all citizens of the Republic of Kosovo.